New ACP case study examines ethics, professionalism, and the physician social media influencer

Social media influencers are common, but what's at stake if a physician attempts that role?


A new ethics case study from ACP, “Ethics, Professionalism, and the Physician Social Media Influencer,” is now available for CME credit and MOC points.

Social media influencers are common, but what's at stake if a physician attempts that role? Is there a difference between posting a public health message, for example, versus other kinds of online content? This case study examines the ethical considerations, looking at the role of physicians in society, trust in the medical profession, and conflicts of interest related to social media use when personal and professional personas can blur online.

Developed by ACP's Ethics, Professionalism, and Human Rights Committee and the Center for Ethics and Professionalism, the case study is available on Medscape and a login is required. More information about ethics and professionalism activities from ACP is available online.